Printing? multiple reflection of an image from a printing form onto a printing substrate (e.g., on paper).
Every copy, that is a print, is commonly called a print.
The printing also means various techniques for copying text and graphics using traditional methods, using printing machines, as well as modern computer methods with the use of computer peripherals, such as printers, plotters, etc.
- although such prints should be called printouts.
The introduction of computer techniques and digital printing to printers has meant that printing is also often understood as printing done on an industrial scale by means of adapted printing machines.
Printing once and today
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Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Small business advertising Almost every company needs certain printed articles, or if you prefer printing.
Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.